Sunday, February 28, 2016

Logo

While creating my logo I found it a bit difficult to make one about my personality. This assignment really had me thinking what was important enough to incorporate into a logo that represented me. The first few drafts I created were things that I liked or that represented my name or heritage, but that is not exactly the way I wanted to go. I thought about the symmetrical balance that is needed to be so it looked correctly. This may or may not have worked out because of the type of logo I chose to use. I discovered that the element of color was something that made a difference and the type of figures or items that are put into the logo make a huge difference with making sure that it looks correctly. In the videos I was fascinated by how much work was put into making a logo look perfect for that company or product. Many drafts were done and re done to try and grasp the image that the company portrays. I never really realized how much different logo’s caught people’s eyes and how they provide information that company offers. Logos like McDonald's and ups were things that have changed overtime, but still emphasize the same thing. In the book, when they were talking about the Campbell’s soup and how it was painted on, this has changed thought the years but it still portrays the same image and the logo is emphasizing the same thing. This is the order that I created my logo drafts. I realized that I was going off of the idea of what a logo actually was. And I went back to my original design.





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